**Hashtag 98** in Medellín, Colombia, is an excellent investment opportunity due to its prime location in the bustling **El Poblado neighborhood**. This area is known for its vibrant nightlife, upscale shopping, and growing tourism industry, making it an attractive destination for both leisure and business travelers. The hotel's avant-garde design and strategic positioning offer investors a chance to capitalize on Medellín's booming hospitality sector, promising attractive returns and long-term growth potential.